Online infringement often involves changing listings, multiple sellers and cross-border supply chains. We help connect platform action with evidence collection and a broader enforcement strategy.
The decisions that matter
Preserve listing URLs, dates, seller identifiers and product images. Test purchases may clarify the actual goods, dispatch location and commercial counterpart. Platform account names do not always identify the legal entity responsible.
Use platform procedures accurately
A takedown request should identify the relevant right and the allegedly infringing product precisely. We assess the consequences of competing rights, counter-notices and incorrect complaints. Removing one listing may not address the source of supply.
Consider border action
Customs measures can support a wider anti-counterfeiting programme where the requirements are met. Product identification guides, right-holder contact details and rapid decisions on detained shipments are practical parts of an effective programme.
Platform action is not a final judgment
A platform may remove a listing under its own procedure without deciding the complete legal dispute. Conversely, refusal of a takedown request does not establish that the product is lawful. Submit an accurate identification of the right and the accused appearance, preserve the complaint and response, and plan for relisting or a counter-notice.
Identify the supply chain
Seller names, invoices, packaging, dispatch addresses and product markings can help connect listings with the responsible business. Test purchases should be documented consistently. Where several sellers use the same images, investigate the source before making allegations. A durable enforcement programme may need action against an importer or manufacturer as well as individual listings.
Customs preparation and response
An application for customs action requires rights information and practical product-identification material. Provide clear genuine-product references, distinguishing features and a reliable contact who can respond to a detention. Customs deadlines are short and procedure-specific. The decision on consent to destruction, court action or release should be made from the actual notice and applicable rules.
Three online and border cases
A rights holder can prepare a seller-by-seller evidence schedule before coordinated complaints. An importer dispute may require connecting the detained consignment to the registered appearance. A genuine-product guide can help customs distinguish an authorised variant from a lookalike without relying only on the brand name.
What we need to begin
Send the complete warning letter or court documents, registration details, the relevant product images and the dates when the conduct or demand became known. Include any imminent hearing, exhibition, shipment or platform deadline. Preserve the original documents and the product evidence; an initial enquiry does not suspend a legal deadline.
Scope, fees and next steps
We first identify the legal question and the information needed to answer it. The proposed scope distinguishes filing or analysis, office correspondence, negotiations and proceedings, together with official charges and any foreign-adviser work. You receive a matter-specific proposal before the agreed steps are taken. Where another jurisdiction is involved, we coordinate with local advisers as required.
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Legal resources
Official guidance and legal framework. The applicable right, filing date and jurisdiction determine the detailed rules. Editorial review: 11 November 2026.